Mass Media staff and contributors are expected to adhere to the Society of Professional Journalists Code of Ethics:

Preamble

Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. Ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. An ethical journalist acts with integrity.

The Society declares these four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media.

Seek Truth and Report It

Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.

Journalists should:

• Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
• Remember that neither speed nor format excuses inaccuracy.
• Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
• Gather, update and correct information throughout the life of a news story.
• Be cautious when making promises, but keep the promises they make.
• Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources.
• Consider sources’ motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.
• Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
• Avoid undercover or other surreptitious methods of gathering information unless traditional, open methods will not yield information vital to the public.
• Be vigilant and courageous about holding those with power accountable. Give voice to the voiceless.
• Support the open and civil exchange of views, even views they find repugnant.
• Recognize a special obligation to serve as watchdogs over public affairs and government. Seek to ensure that the public’s business is conducted in the open, and that public records are open to all.
• Provide access to source material when it is relevant and appropriate.