No matter the platform, we insist on the highest standards of integrity and ethical behavior as we gather and deliver the news.

• We abhor inaccuracies, carelessness, bias or distortions. We will not knowingly introduce rumor or false information into material intended for publication or broadcast; nor will we distort visual content. Quotations must be accurate and precise. We preserve the appropriate professional distance from those we cover.
• We don’t plagiarize, and we respect copyright.
• We must be fair. When we portray someone in a negative light, we must make a real effort to obtain a response from that person.
• Whenever mistakes are made, they must be corrected—fully, quickly, transparently and ungrudgingly.

It is the responsibility of every one of us to ensure that these standards are upheld. Any time a question is raised about any aspect of our work, it should be taken seriously.

The AP Stylebook contains more specific values and principles relating to media, such as anonymous sources, conflicts of interest, corrections, images, privacy, etc. If you want to read more, request a copy of the AP Stylebook from the Managing Editor.

<aside> <img src="/icons/pen_gray.svg" alt="/icons/pen_gray.svg" width="40px" /> If employed by or contributing to The Mass Media, you are responsible for upholding the principles listed in this manual and in their full form listed in the Associated Press 56th Edition News Values and Principles section.

</aside>